Facebook recently announced that it will launch Facebook News – as news service in India soon. Last year, Facebook had already introduced the service in the United States. Facebook will also be launching its news service in four other countries–Germany, the UK, Brazil, and France. The Silicon Valley firm will pay news publishers for content and original reporting. Facebook News will help news publishers reach new audiences and driver better monetization. The news service is currently operating in the US and pays news publishers for their content. It includes original reporting from over 200 outlets, Facebook said.
“We aim to launch Facebook News in multiple countries within the next six months to a year and are considering the UK, Germany, France, India, and Brazil. In each country, we’ll pay news publishers to ensure their content is available in the new product,”Campbell Brown, VP, Global News Partnerships, wrote in an official blog post.
Facebook has found that over 95 percent of the traffic Facebook News delivers to publishers “is incremental to the traffic they already get from News Feed,”
Brown also added that the platform will work with publishers to ensure that the news service is in line with consumer behavior and the publishers’ business models.
“Consumer habits and news inventory vary by country, so we’ll work closely with news partners in each country to tailor the experience and test ways to deliver a valuable experience for people while also honoring publishers’ business models,”he said.
Facebook, which has over 300 million users in India has come under fire for allegedly favoring ruling Bharatiya Janata Party in its platform. Last week, Facebook clarified its position saying it has removed and will continue to remove content posted by public figures in India that violate its community standards.
“We take allegations of bias incredibly seriously, and want to make it clear that we denounce hate and bigotry in any form,”Facebook India Vice President and Managing Director Ajit Mohan said in a blog post.
Meanwhile, the parliamentary standing committee on Information Technology has summoned Facebook on September 2 to discuss the alleged misuse of social media platforms. For the September 1 meeting, representatives of ministries of communications and home affairs have been called. Representatives of Information and Broadcasting Ministry, News Broadcasters Association, Press Council of India and Prasar Bharati have been invited for the discussion on ‘Ethical Standards in Media Coverage.