Google Pay introduces Tap-To-Pay feature i.e. tokenization which was brought out in 2019 initially.
What is Tap-To-Pay feature?
Under this feature, Google Pay Android users will get to make payments through the secure digital token via debit or credit cards without physically sharing the details. In order to maintain safety, the feature is based on near-field communications (NFC)-enabled point of sale (PoS) terminals and online merchants.
Who all can use it?
“Working in close partnership with Visa and banking partners, this feature is now available to all users of Axis and SBI Card, with Kotak and more banks expected to follow suit very soon” as per stated in a statement.
The feature will also be available to online merchants to deliver much more native and smooth OTP experience without the redirection to 3D secure sites.
How to enable this feature?
On the Google Pay Application, one-time setup of adding card details is required along with OTP received by the bank and the feature is enabled.
Why has the feature been brought up?
“We’re committed to offer the most secure payments experience to our growing base of users, and tokenisation helps to replace sensitive data such as credit and debit card numbers with tokens, eliminating any chances of fraud”vocalized Sajith Sivanandan, Managing Director of Google, Malaysia, Vietnam, Philippines and New Emerging Markets.
This feature will further enhance security and provide multi-channel experience for contactless payments at over 1.5 million Bharat QR-enabled merchants or for bill payments online. Google Pay has a customer base of 1 crore at the moment which is in competition to UPI (Unified Payments Interface), the
“It is the culmination of months of collaboration between Google and Visa that has helped us roll out this global first initiative for Google Pay in India. Made in India for millions of mobile-first consumers, there couldn’t have been a better time to introduce this tokenised and contactless form of payment,”mentioned TR Ramachandran, Group Country Manager, Visa, India & South Asia.