Flipkart, the e-commerce giant, has expanded its gaming strategy by acquiring intellectual property from Mech Mocha, a mobile gaming start-up that operates Hello Play, India’s first live social gaming site. Mech Mocha ‘s professional gaming squad will also join Flipkart in addition to the purchase of the company’s IP. The business owned by Walmart continues to concentrate on the creation of new and creative formats to engage its platform with consumers. The company did not report financial details.
The company made investment on Ninjacart aswell.
Prakash Sikaria, Flipkart’s vice-president, said the company is focused on giving consumers the opportunity to access great products and content while providing them with an engaging experience. Through formats such as video and games, we see many first-time e-commerce users coming online as they build familiarity with the medium, “said Sikaria.” Our GameZone findings illustrate this pattern as we see a clear link between casual gamers being early shoppers on the e-commerce site for their own purposes.
Flipkart Marketing Strategies:
Let ‘s talk about the large marketing strategy of company . On the face of it, their primary philosophy appears to concentrate on being present at any single contact point at which their clients are present. Today, this means using new platforms and marketing for the bulk of their budget. In addition, this is most certainly paying off, because India is a mobile-first country.
Flipkart also invests heavily in star strength and ads for influencers. India celebrates Bollywood and this is used by Flipkart to sell and increase awareness of their goods. Ranbir Kapoor, Alia Bhatt, and other celebrities have been prominently featured for online promotions and TV adverts. This demonstrates that the company not only has deep pockets, but also has an eye on the market’s pulse.
Flipkart has dramatically increased its discretionary investment on digital marketing in recent years. Earlier, multichannel marketing initiatives that culminated in a huge amount of cashburn resulted in spending crores. There has been a large-scale revamp of its marketing strategy since Kalyan Krishnamurthy took over Flipkart in 2017-it has been leaner and heavily digitally focused, which has worked well for them.
As the e-commerce giant looks to tap the offline retail potential in the country, according to sources, Flipkart is eyeing strategic stakes in multiple small, regional and large retailers in India. The Walmart-owned company is in a race with rivals Amazon and JioMart of Reliance, who both pursue a similar strategy and are in negotiations to acquire strategic stakes with multiple Indian offline retailers.
A new strategic alliance aimed at improving the experience of consumer fashion has been created by Flipkart Group and Aditya Birla Fashion and Retail Limited (ABFRL). Flipkart Investments will acquire around 7.8 per cent of the stake in ABFRL through an investment of Rs 1,500 crore. The firms have collaborated in the apparel market to exploit synergies.