Prasar Bharati channels see growth by 100% in 2020, with Pakistan becoming the second-highest audience for Doordarshan and All India Radio (AIR), the government said. The Ministry of Information and Broadcasting said that over a billion digital views and over six billion digital watches per year were clocked by channels through Doordarshan and Akashvani.
Interestingly, first is the domestic viewers from India, Pakistan is seen to be the second-highest digital audience for DD and AIR content in 2020, with the United States close behind, the ministry said in a statement. Prasar Bharati’s mobile application ‘NewsOnAir’ added more than 2.5 million users with the site recording over 300 million views during 2020, it said.
The most famous feature, it said, was live radio streaming, broadcasting over 200 streams. Some of the other channels in the top 20 Prasar Bharati digital channels are DD National and DD News, Marathi News from DD Sahyadri, Kannada programming on DD Chandana, DD Bangla and DD Saptagiri.
Underlining the large digital audience for news from the Northeast, the ministry said that All India Radio (AIR) News’s Northeast service was also in the top 10, and incidentally crossed the digital milestone of 1,00,000 subscribers