Salman Khan- an actor who has been in the entertainment industry for decades altogether wearing different on screen personas and not failing to impress at any, has recently sold his upcoming action thriller, Radhe – Your Most Wanted Bhai, to Zee Studios for Rs. 230 crores, which included theatrical (India + Overseas), Satellite, Digital and Music rights of the film. The news gave rise to numerous questions as to why Salman Khan sold the film to Zee Studios, keeping in mind the fact that earlier he had signed a contract with Yash Raj Films for theatrical rights, Amazon Prime for digital rights, T-Series for music rights and Zee for satellite rights. YRF had entered into an agreement with Salman Khan Films (SKF) to distribute the film globally on a commission basis, which meant that the income for SKF would be dependent on the kind of theatrical business the film does. Due to COVID 19, the film industry got gravely affected and uncertainty spread it’s paws, so the hope for any returns seemed almost unrealistic. On the other side, he got into a deal with Amazon, who had exclusive streaming rights for the film, 8 weeks after its theatrical release. The satellite rights were with Zee, who could premiere it on their channel 8 weeks after the OTT premiere, and music rights were with T-Series,seems a bit too complicated, doesn’t it? Salman was of the opinion that having it all in the same bag would make things a bit simpler and way more convenient as he could take business decisions without involving multiple parties. By sending all the rights to YRF, Salman took the safer decision by making the recovery model easier. Salman and Aditya Chopra spoke on this and mutually decided to part ways, before they collaborated again on Tiger 3 from March. Aditya Chopra spoke on this and reciprocally set to part ways before which they collaborated once more on Tiger three from March. Adi understands business higher than anyone else within the trade and gave him his nod, that is what expertise is, right? This decision can be seen as more of a safe, calculated turn than a decision based on biased opinion including any gossip whatsoever.
